The School of Political Campaigns by Sviatlana Tsikhanouskaya’s Office is aimed at strengthening competencies in planning, developing, and implementing political and information campaigns. It is organized for activists from Belarusian civil society and representatives of political structures.
Enrollment is closed. Follow Sviatlana Tsikhanouskaya’s Office not to miss the next round of the School!
What do we offer?
The School’s program combines online learning and practical in-person activities. Participants gain both theoretical knowledge and practical skills through seminars, training, and teamwork on their own projects.
Some of the topics include:
- Political campaigns: planning, development, implementation, and analysis.
- Strategic communication: media relations, creation of information products.
- Information work: countering propaganda, information warfare.
- Working with audiences: identifying target groups (including inside Belarus), messaging, and understanding social media algorithms (Instagram, TikTok, YouTube, Facebook).
- Modern technologies: use of artificial intelligence (AI), basics of no-code automation.
- Security and risk management: ensuring safety in campaigns, creating and managing risk maps.
What’s in it for participants?
- They will gain comprehensive knowledge and practical skills in planning and implementing political and information campaigns.
- They will develop their own political campaign projects with the support of experienced mentors.
- They will learn to use modern technological tools, including AI and data analysis, to achieve their goals.
- They will establish cooperation and horizontal connections with other activists, NGO representatives, and political actors.
- They will understand how to work effectively with strategic communication, media projects, and information security.
Programs and events within the School
School of Political Campaigns
September–October 2025
40 activists and representatives of political and civil society organizations completed the first edition of the School. It included an online block and an in-person module held over four days near Vilnius.
The educational program focused on planning and implementing political campaigns, as well as using modern technological tools in political activities. The offline session provided a platform for intensive practical work with experts.
The School helped participants acquire new skills, build cooperation, and prepare their own projects for future campaigns.
What participants liked about the program
- Important people, new acquaintances, and a sense of real community.
- Special thanks to Alexander Dabravolski for his professionalism and thoughtful approach.
- The School had a comfortable atmosphere, friendly communication from the organizers, and a diverse group of participants.
- The lectures were high-quality and engaging, with strong experts — some of whom revealed new sides of themselves.
Contacts
Questions and suggestions regarding the School of Political Campaigns can be sent to: politicalschool@tsikhanouskaya.org.
